ABS-CBN Broadcasting Corp, the country?s largest network, is conceding its defeat in this year?s ratings war, saying there is too little time, barely two months to wrest the lead from GMA Network Inc.
Randolph Estrallado, chief financial officer of ABS-CBN, said “it?s about time to lower expectations. Airtime revenues for the rest of the year will be low. I?m not too optimistic about growth in terms of airtime revenues.
ABS-CBN?s audience share for the third quarter was 35 percent, a slight improvement from 34 percent from the previous quarter. Its rival has 47 percent, from 46 percent from the previous quarter, boosted by fantasy series Darna and Encantadia.
Among the top ten prime time programs, only Pinoy Big Brother made it with the rest aired by GMA.
Wow. What an eye-opener. The fact that profits are being generated mostly from TFC subscribers in North America (kami! ako!) means that ABS-CBN has completely lost in the Philippines. It’s kinda ironic that for DirecTV subscribers, you can only get GMA Pinoy TV as an “add-on” to ABS-CBN’s TFC. I wonder how many subscribers are getting TFC because they want GMA Pinoy TV.
Generally, naka-telebabad ako sa GMA Pinoy TV most of the time, then just checking what’s going on at TFC every once in a while. Aside from the fact that most of the shows I like are on GMA, I hate lingering on TFC because every commercial break, they are hard-selling phone cards and lawyer services — nakakarindi. GMA meanwhile shows music videos (from GMA records of course) and this wonderful program called SideTrip by Howie Severino which takes you an a hands-on trip to unexplored places in the Philippines.