ABS-CBN emerged as the preferred channel among affluent Filipinos, teen-age audiences, and families of overseas Filipino workers. This latest finding was according to the Nielsen Media Research, which conducted a survey aimed to give a clearer picture of the viewing habits of the three market segments cited. The research and survey was administered through personal interviews around urban areas. Nielsen described the word "affluent" as those viewers who are living in posh "gated villages" with income higher than P50,000 a month. The teens are those who belong to the 13 to 19 age bracket, regardless of economic status, while OFW beneficiaries are those with a family member working overseas.
This is pretty much in-line with conventional thinking. Again, good to have some data to back up our theories.
I still have to digest the result of the 13-19 age bracket and OFW families. It's highly likely that shows like Super Inggo and Kokey really do appeal to a young audience, as well as the ABS-CBN loveteams like Kimerald.
Once upon a time, the C and D class, which is a majority of the population in Metro Manila, preferred ABS-CBN. This survey does not show the results of that. I am thinking they prefer GMA.